Overview

Dr. Zahra ElSherbini is the CEO and founder of WEAR CONSULTANCY, a fashion consultancy firm that specializes in design, production, marketing, branding and visual consultancy for independent designers, entrepreneurs and retailers. She is also a fashion visual image director, directing several types of visuals including photoshoots, catalogs, ad campaigns and fashion editorials.. Zahra studied at UAL- London college of fashion and currently undergoing a Masters degree in fashion merchandising and luxury brand management at the Academy of Art University-San Francisco. With over 10 years in the industry, she has obtained a very broad-spectrum experience that has been passed on to fashion students and enthusiasts where she has lectured in several universities and institutes all over Egypt for more than ten years in topics including fashion business entrepreneurship, styling and photoshoot creative direction, fashion branding and marketing, trend analysis &product development and design and innovation. She was also a Senior fashion business entrepreneurship judge in several fashion competitions held by the ministry of commerce and industry and the ministry of investment.